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"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas.

Author: Bieler, Peter, 1943- author.

Physical Description:ix, 206 pages ; 25 cm.

Note:Includes index.

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Author:
Bieler, Peter, 1943- author.
Subject:
Television advertising -- United States -- Case studies.
Infomercials -- United States -- Case studies.
Exercise -- Equipment and supplies -- Marketing -- Case studies.
Personal Name:
Costas, Suzanne, author.