Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business / Jay Conrad Levinson.

Author: Levinson, Jay Conrad, author.

Physical Description:viii, 194 pages ; 24 cm.

Note:Includes index.

Note:One hundred weapons for the attack -- The personality of the successful guerrilla -- The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -- The most important person -- Thirty-three marketing myths -- Maintaining the attack--and the profits information arsenal for guerrillas.

Electronic Resource:Related electronic resource: http://www.loc.gov/catdir/description/hm021/88026670.html -- Materials specified: Publisher description

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