Chasing cool : standing out in today's cluttered marketplace / Noah Kerner and Gene Pressman with Andrew Essex.

Author: Kerner, Noah, author.

Physical Description:248 pages 22 cm.

Note:Includes index.

Note:The ipod of my industry -- Ordering in -- Disruptive for disruption's sake -- Borrowing equity -- Risk management -- Don't full up your cup -- Outro.

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